TeleEvangelism

TeleEvangelism Timeline

6 Months Prior

1. Select your event’s date.
2. Identify the calling area and estimated number of households.
3. Build a budget.

4 Months Prior

1. Begin recruiting/hiring volunteers.
2. Develop calling procedures.
3. Write the calling script.
4. Develop a plan for intentional prayer support.

9-12 Weeks Prior

1. Begin implementing prayer support plan.
2. Build calling lists.
3. Print scripts, tally forms, and response cards.
4. Schedule and train volunteers.
5. Have phone lines installed (if necessary).

5-8 Weeks Prior

1. Conduct the tele-evangelism campaign.
2. Keep a running record of response.
3. Mail by next day mailing #1 to prospects.

4 Weeks Prior

Mail mailing #2 to prospects.

3 Weeks Prior

Mail mailing #3 to prospects.

2 Weeks Prior

Mail mailing #4 to prospects.

1 Week Prior

1. Mail mailing #5 to prospects.
2. Call prospects and invite them to attend.

Day of Event

1. Intentionally welcome guests.
2. Get their names, addresses, phone numbers.

Within 36 hrs.

1. Mail a letter of welcome.
2. Have a lay person welcome them by phone.

Within 1st Week

1. Have lay person deliver a gift to guests.
2. Mail mailing #6 to prospects who didn’t come.

Special Times

Mail and/or call prospects inviting them to future special events.

TeleEvangelism Mailings & Scripts

Mailings

#1 A letter from pastor conveying appreciation for interest and an introduction to church and special event.

#2-4 Three different mailings sharing information about the church and event.

#5 An attractive printed invitation to the event.

#6 A mailing highlighting the exciting events and reminding prospects that it’s not too late to come.

Mailing Tips

1. Make sure the mailing’s quality reflects the event and church’s quality.
2. Don’t promise more than the church is going to give.
3. Pictures are worth a thousand words; they’re a great way to convey subtly the type of people the event is hoping to reach (age, gender, race, etc.), the dress, atmosphere, facility, etc.
4. Try to keep enough prospects on the mailing list to get the bulk postage rate.

Possible Calling Script #1 (initial call)

Hello, I’m ________________ (first name) from ____________________ (church) and we’re calling people in our community to let them know that we’re launching/ holding a new/special ______________________ (event) next month. Are you interested in receiving information about it and our church?

If "yes," ask them if they’re actively involved in a church. If they aren’t, complete a Prospect Card. If they are, explain that you’re really trying to reach those who don’t already have a church home. If they still are interested, fill out a card.

Possible Calling Script #2 (call the week before the event)

Hello, I’m ________________ (first name) from ____________________ (church) and we’re calling to remind you that our new/special _________________ (event) is this ______________ (day of the week) at ___________ (time). Can we count on you to join us? Do you know where we’re located? Will you need a ride?

Calling Tips

1. Faithfully follow the script.
2. If you don’t know the answer to a question, take their name and number and have someone call them back who knows.
3. Don’t read the script to a child; ask for the head of the house.
4. Hang up on busy signals and answering machines. Don’t cross the number off.

TeleEvangelism Forms

Caller Tally Sheet

Caller’s Name_________________ Calling Date________ Time_______

Number of Calls Attempted____________________________________

__________________________________________________________

Number of Pick-ups__________________________________________

__________________________________________________________

Responses: Interested________________________________________

Not interested_____________________________________

Total Calls Attempted ______

Total Calls Picked up ______ Percentage____ (pick ups ÷ attempts)

Total Number Interested ______ Percentage____ (interested ÷ pick ups)

Positive Response Card

Mail to______________________ Male___ Female___ Date_________

Address_________________________ Zip_________ Phone_________

Spoke to_____________________ Caller_____________________

Comments__________________________________________________

Quality of Prospect: ___ Excellent ___ Good ___ Poor

Master Tally Sheet

Total number of hours _____

Total calls attempted _____ Calls per hour____

Total calls picked up _____ Percentage____ (pick ups ÷ attempts)

Total number interested _____ Percentage____ (interested ÷ pick ups)